Samsung vs Apple Phones UK – Review | WholesaleSquad UK

Choosing between Samsung vs Apple phones in the UK has always been a big decision for shoppers, retailers, and bulk buyers — and in 2025, the competition is even tougher. Both brands dominate the UK smartphone market, and at WholesaleSquad UK, we see this demand daily as customers compare iPhones with Samsung Galaxy devices before ordering their stock.

If you’re a UK buyer, reseller, or business looking for brand new mobiles, this detailed review will help you understand which brand is the better choice for your needs.

1. Brand Overview – Samsung Phones UK vs Apple iPhones UK 

At WholesaleSquad UK, Samsung and Apple remain our fastest-selling smartphone brands. Each attracts a different type of buyer:

Why Apple is popular with UK buyers:

• Consistent iOS performance

• Excellent camera and video quality

• Strong security & privacy

• Best resale value in the UK

• Smooth integration with Apple Watch, AirPods, Mac, etc.

Why Samsung is popular with UK buyers:

• Stunning AMOLED displays

• Faster charging

• Larger range from budget to flagship

• Foldable phones (Z Fold, Z Flip)

• Strong camera versatility

Both brands provide high-quality devices, but the experience differs based on your lifestyle, budget, and usage patterns.

2. Design & Build Quality – How Samsung & Apple Compare 

Apple iPhones 

Apple designs are known for:

• Minimalism

• Sturdy aluminium and stainless steel frames

• Ceramic Shield protection

• Smooth and premium durability

Even older models (like iPhone 11) still look modern when customers purchase brand new units from WholesaleSquad UK.

Samsung Galaxy & A-Series

Samsung offers more variety:

• Curved Infinity displays

• Ultra-premium S-Series

• Foldable Z-series

• Sleek A-series designs

Some budget models use plastic backs, but premium Samsung devices are luxurious and stylish.

Verdict:
Apple wins the premium feel, but Samsung wins innovation and variety — something we see reflected in UK shoppers’ preferences at WholesaleSquad UK.

3. Display Quality – Samsung Dominates

Samsung manufactures the world’s best displays — even Apple buys panels from them.

Samsung Display Advantages:

• AMOLED & Dynamic AMOLED

• Extremely high brightness

• Smooth 120Hz refresh rate

• Vivid colours and deep contrast

Apple Display Advantages:

• Super Retina XDR OLED

• True Tone colour accuracy

• Consistent brightness and clarity

Verdict:
Samsung leads overall. Apple matches Samsung only in premium models.

At WholesaleSquad UK, Samsung A-Series and S-Series attract buyers who prioritise display quality.

4. Camera Comparison – Apple vs Samsung (UK Review)

Apple iPhones

Apple cameras are loved in the UK for:

• Natural colour tones

• Superior video recording

• Stable image processing

• Excellent low-light results

Even iPhone 11 and 12 remain top choices for UK buyers at WholesaleSquad UK because of their unbeatable video quality.

Samsung Phones

Samsung cameras offer:

• Higher megapixels

• Better zoom

• More camera modes (Pro, Night, Portrait)

• Punchy and vibrant colour photos

Verdict:

• Apple = Best video + natural photos

• Samsung = Best zoom + vibrant detail

Both brands sell exceptionally well at WholesaleSquad UK, depending on customer preference.

5. Performance & Speed – Apple Still Leads

Apple A-Series Chips

Apple’s processors remain unmatched:

• Blazing-fast speed

• Efficient performance

• Smooth gaming

• Long-term stability

Even 3–4-year-old iPhones perform like new.

Samsung Snapdragon & Exynos

Samsung’s flagship Snapdragon models are excellent, but Exynos models sometimes fall behind Apple in efficiency.

Verdict: Apple wins overall performance.
Bulk buyers at WholesaleSquad UK often choose iPhones for this reason.

6. Battery Life & Charging – Samsung Takes the Win

Samsung Advantages

• Bigger batteries

• Much faster charging

• Better battery-saving tools

Apple Advantages

• Excellent long-term battery health

• More stable power management

Verdict:
Samsung wins the charging race; Apple wins battery stability over years.

UK buyers ordering from WholesaleSquad UK often choose Samsung for fast charging and Apple for reliability.

7. Software Experience – iOS vs Android (One UI)

Apple iOS

• Simple, smooth interface

• No bloatware

• Highly secure

• Seamless ecosystem

Samsung One UI (Android)

• More customisation

• Better multitasking

• More features

• Google + Samsung ecosystem combined

Verdict:
Apple = simplicity and stability
Samsung = customisation and features

8. Resale Value – Apple Dominates UK Market

At WholesaleSquad UK, resale value is a major consideration for buyers.

Apple Resale Value

• Highest resale value in the UK

• Quickest to sell

• Better trade-in value

Samsung Resale Value

• Premium S and Z series hold value

• A-series drops value quicker

Verdict:
Apple wins — which is why many retailers and exporters order bulk iPhones from WholesaleSquad UK.

9. Pricing & Value for Money (UK Perspective)

Apple Pricing

• Higher upfront cost

• Excellent long-term value

• Great resale

Samsung Pricing

• Budget, mid-range, and flagship options

• Foldables and premium innovations

• Better variety for all budgets

Verdict:
Samsung is more budget-friendly and diverse.
Apple provides better long-term financial value.

At WholesaleSquad UK, Samsung sells across all segments while Apple dominates premium sales.

10. Final Decision – Samsung vs Apple Phones UK

Choose Apple if you want:

• Long-term reliability

• A seamless ecosystem

• Premium build and camera quality

• Best video recording

• Higher resale value

Choose Samsung if you want:

• Stunning, bright displays

• Faster charging

• Better camera features and zoom

• More phone options

• Foldable, innovative designs

Both brands are excellent — your decision depends on your lifestyle, budget, and priorities.

At WholesaleSquad UK, we offer brand new, sealed Samsung and Apple phones at competitive wholesale prices, perfect for retailers, online sellers, exporters, and individual buyers.